Our aspiration lies in aligning Richard James’ core brand character with a unique design response, respectful of the site’s context, innovative in its material and aesthetic qualities, flexible and durable in terms of its maintenance and overall performance. As such, we propose a holistic approach to the flagship store’s design that is articulated in simple, bold and recognisable design features.

We identified 4 main Brand Characteristics in ‘Richard James’ past collections from which visual and performative references are drawn from in our design.

These are Reflected Colour, Colour Casting, Chroma and Translucent Inner Skin.
From which we derived techniques and effects which are directly translated in the key design features of our proposal. For example, the stretched canvas ceiling system works in direct reference to colour in terms of its reflective and projective qualities and the central screen evokes the chromatic and translucent related to light, texture and colour blur.

CLIENT: Richard James International
PROJECT: Richard James Flagship Store
AREA: 230sqm
LOCATION: London, UK
PROJECT TEAM: Andy Martin, Marco Ortiz
PHOTOGRAPHY: Nick Rochowski

HOLIDAY INN, WHITECHAPEL LONDON